Blogging is great as a hobby, and if you do it just to share about your day then good for you. But what if I told you that you can use blogging to not only share how Starbucks messed up your order but to make money and build an online business with it?
I have talked a lot about how to use blogging to make money in the past, you can see all my tips in this book here but today I want to touch on something that is often overlooked.
If you have a store online that sells products of any kind (digital or physical) then I would highly suggest you start thinking about some form of content marketing (blogging) campaign to help build up your business to new heights.
Yes, blogging can help your online store sell much more than you think is possible. Content marketing is the biggest driving force of sales online and if you want a fighting chance to make it, then this guide should be for you.
How Blogging Can Help Your Online Store Sell
The Reason Why You Should Start Blogging For More Sales
Blogging is content, content that gets ranked into search engines, and that ends up in front of the billions of eyeballs that look to Google (and other SE) for information every day.
Now if you’re smart, you would agree that having some more exposure (which by the way comes for free from Google and social media) is beneficial to any business.
Blogging will help you do just that.
How To Promote Your Online Store (With Blogging)
I am in a position to tell you this because at the time of writing this, I do have an online store that sells jewelry and I use blogging to drive traffic directly to the store and also to individual products.
Here’s how you can do that too:
Mention & Link To Your Products
Let’s take for example you have a store that sells “smart home technology”.
With blogging, you can write an (unlimited) amount of content that is related to that niche (topic) and then link to your store from the blog post.
But why is this important?
Because (taking this example), nobody will understand why they need a “smart gadget for home” but if you take the time to explain it in a very detailed, very informative blog post, then people will understand the WHY!
I’m doing this myself with my other online business and the one thing I realized is that individual product listing are very hard to find in the search pages and if you do find them, it’s usually an Amazon product listing with a direct link to buy from them because they have that much authority and trust!
What blogging does is it takes the “selling” out of it and your only job is to provide a good reason why “product x is great” or “why product x is better than product y for situation z”
Do Product Reviews
Continuing on from the last point, I just have to share my biggest tip for making more sales with your online store and that is; product reviews.
Products reviews rank extremely well (which is already a benefit in itself) but don’t forget that the people that are looking for reviews, they typically tend to buy (or are very close to buying), in which case your rock solid review should do trick.
Nobody is researching “best smart-home technology reviews” just to kill some time. Most probably it’s a customer that has the card in their hand ready to make a purchase.
This is a perfect example of how blogging can help your online store sell more products and build it up to be a profitable venture for you.
This subject is discussed in great detail here if you’d like to learn more about product reviews:
How To Write Product Reviews That Sell
But the first thing you need to start with is by creating a blog where you will be able to write your reviews.
Recently I did a review for a company called Wix.com which have the best of both worlds all in one and they can help you build your own online store + a blog to go along with it which you would use to write content on) all in one place.
Wix, has been around for 10 years dedicating themselves to creating a platform which you can use to create you own digital store, I have a lot of faith in them and their products and their ability to help you achieve your goals.
How To Start A Store With A Blog With Wix.com
All you have to do is simply visit WixStores and follow the instructions from there. All you need to know is explained there as Wix have a huge resource of training that you can follow to build a store that you would be proud of.
I really hope this post has helped you understand better how blogging can, in fact, be useful, even if it’s such in a noisy world out there.
And if you have any doubt that blogging can help you sell more, just take a look at all the major stores you like and see if they have a blog or not.
I’m willing to bet that they do.
Visit Wix.com and get started right away, if you do have any questions, feel free to email me here or leave me a comment down below in the comment area and I will get back to you asap.
I look forward to seeing what you will be able to achieve.
Till next time.