At some point in time, you might hear the term “website flipping” and you may wonder what that is.
“Flipping” in the online business world means creating a site, getting it up and going and then “flipping” it (selling it) on an auction site, which would be Flippa.com, the best, safest platform where you can do such a thing.
But is it a good idea to sell your website? And if so; how much should you sell your blog for?
There are many reasons why you may want to sell a site, and I will be getting into that soon, but first, I’d like you to answer some questions first:
Have you given your site enough time?
Outside of the professional website flippers that make a living simply by building websites and then selling them, most of the people that get interested in selling their site are people who got fed up of working on it.
Reasons may vary, but the one major thing that brings the blogger to consider selling his or her blog is the lack of money coming in.
I once did sell a site on Flippa, I sold it for $500!
Back then, making $500 online seemed like a great deal as it was the most I had ever made online but looking back at it, I think it was a mistake.
I am not sure if it was, I just have this deep hidden regret that maybe I could’ve turned it around.
It was “my baby” and I let it go! I sometimes still visit the page to see what is going on with it.
If you’re curious to know, the site in question is www.GetToSaving.com and it has never been updated since.
Sad to see, but I guess the new owners (which bought it from the guy I sold it too because he told me) didn’t see the need to keep it going and rather plastered it up with Adsense ads and are now allegedly making a good some from it each and every month.
Sorry for making you join me on my trip down memory lane, let’s get back into the topic of this blog post.
How Much Should You Sell Your Blog For?
If you want a concrete figure of how much you should sell you site for, then I am sorry I can’t give you an exact numbers.
There are many online websites that will give you that but you’d be surprised to find out that one site might say your site is valued at $10,000 and others might value it and $50.
Case in point, this blog you are reading right now.
Here is what one tool is saying my site is worth:
And here is what the other tool is saying:
I will never sell this site, and if I were to sell it, It would be much higher than both of these recommended selling prices!
Because I have put a lot of work on this site and I know what it took for me to get it up to this point’ where it makes me money on a daily basis, I get to live my life as I please and I get to also help and inspire people to do the same.
How can I put a price on this?
I probably won’t even sell this blog for $100,000. Please note the emphasis on probably as I’m not sure either.
If you want to try out some of these tools for your self to determine how much you should sell your blog for, then try any of these tools listed below:
However, do not take these figures as concrete proof as they are highly objective and they differ a lot from each other.
You are the one that can put a value on your work. No other tool, company, person or service can tell you.
Sell it for how much YOU think it is worth!
How To Determine The Value Of YOUR Site
If you would like to sell your website / blog, then these are some things that will help you gauge for yourself what the value of the site you want to sell is.
Again; I can’t give you exact figures as I do not know the effort you’ve put into it, but these few factors are something a lot of potential buyers will look at and ask you for as well, so if you want to sell your site; be prepared to answer.
How old is your website?
Is your website 4 months or or is it 4 years old?
Obviously, age makes a huge difference since time signifies a lot of credibility and possibly even an engaged audience.
The younger the site is, the lower buyers will offer so if you have a 2 month old site that you want to sell, it may be best to wait it out till it’s at least a day old.
How much content is on your site?
Do you have 5 pages and 6 blog posts? Meh.
Or is it more like 350 posts that are all up on Google getting traffic? Now we’re talking!
Keep in mind that people want to buy “established websites”, otherwise a potential buyer will either offer you some ridiculous low price or else go build it himself.
How long do you think it would take an en experienced blogger / online entrepreneur to set up a site with a few posts and pages on a free theme?
It would be very easy and thus, you need to make sure that your site is filled with content that would take quite a bit of time to replicate.
What are your traffic stats?
Obviously you can have the best content and the best of everything for your blog but if you do not have readers coming in, then your site is worth around $0!
Traffic is key in doing business online and any site that gets a noticeable amount of traffic each and every month is always going to attract attention from buyers with deep pockets.
Also, might I add, it’s not the numbers that actually matter.
- What is your bounce rate?
- Are readers coming back to your site or they just visit once and never again?
- How long “on average’ is a person staying on your site reading your content?
- What countries is the traffic form? Having a high percentage of US readers is better than having a high percentage of users coming in from Bangladesh (sorry India).
These are all key qualities that determine whether a site is “in a good shape” or not. It’s really important that you know this and also understand the reason why potential buyers would want to know this.
Traffic is the magical key to open every lock online!
If your site is not getting enough traffic yet, take some time to build it out with these few simple traffic generating techniques.
How is your social media doing?
I am a big fan of social media and I put a lot of effort in to make sure I build out a sizeable following whenever I enter a new social network with a new project.
This blog has over 5,000 followers on Pinterest and can reach 600,00o+ readers with the boards I am affiliated with.
My other blog has 3000 Twitter followers and nearly 10,000 Facebook fans.
This is a key factor to determine the price of your blog since a social media presence is absolutely needed to make something happen.
If you took the time to build out these channels and have an engaged audience (ideally in the thousands), then do not value this lightly as it is something investors usually look for.
Is it brandable?
Is your blog a brand?
Can it be taken over by another person and it continues to thrive?
The domain namee and the brand; www.3HUNDRD.com (which is a site I won) is very brandable and anybody can run it.
However, if the site was called “bloggingwithchris.com”, then the next person is going to have a tough time trying to figure out how to get the ‘chris” out of the equation.
Sure somebody can take a blog like bloggignwithchris.com and continue running it, but it creates a certain barrier that can make a potential buyer a bit on the fence (and a bit uncomfortable).
Also, avoid dates. Dates, such as www.blogging2016.com are awful for branding as they only matter for a year or so, so compeltely avoid adding dates to your domains.
Make sure that this is something you think about whenever starting a blog, in fact I would suggest you read this guide on how to turn your blog into an independant brand.
Another key factor that really impresses when you want to sell a website or a blog is if you have an engaged email list already working for you.
Email is a huge deal in the online business world and since it’s getting harder and harder to build a great email list, having one is surely going to put you ahead of the competition and make you a target for potential buyers.
If you do not have an email list, create one asap (I suggest you use Aweber to get started). Sure, just creating an email list is not enough, you need to have subscribers, but at least it’s a start.
Remember; the best time to plant a tree is 20 years ago, the second best time is today!
How much money are you making already?
And finally, we get to that magical question that will surely come up eventually when dealing with a buyer.
Does your blog make money?
Now there are a lot ways you can determine the value of your blog simply by using a formula of how much money you make per month x (times) a certain number of months; but not all “site flippers” agree on this rule.
For me personally, if I were to buy your site, I will be willing to pay 12 times of what you make in a month only if I see that without the original webmaster of the site, the blog could still make money.
For example, if your site makes $100 on autopilot each and every month (obviously sharing proof would be needed here) then I am willing to offer somebody $1200 for their website.
Some people may say that they will only offer x6 months and some may even say x 24 months.
This mostly depends on the buyer, the amount of money the site makes and the niche the website is in. Which is a huge variable when it comes to determining the price of a website in itself.
Obviously, if your site does make money, then you can rest assured that you will get a solid offer for it but:
Can you still sell a blog if it doesn’t make money?
Yes, if you can provide proof of traffic, lots of content and social proof, then somebody can see (or know) a way which they can make money from your site and buy it, even though it does not currently make money.
The site I sold for $500 wasn’t making much money for me (just a few cents each day) but somebody still saw the opportunity and jumped in because I had a lot of articles ranked on #1 in Google, a lot of social proof and it had been up for 2 years at that point.
So, if you have a site that does not make money, it’s ok. Just focus on improving the other factors I’ve talked about in this post.
How To Sell Your Blog Website
If you’re set on selling your site, then first I would advise you to think twice before doing that.
As I said, I do feel a certain level of regret selling my site so make sure you know what you’re doing and you are 100% sure you want out.
If that is the case, then I advise you to check out Flippa.com. Take a quick tour of how the service works and even look at other sites which have similar stats to your site and see how much they are going for.
If the price ideas that come up match what you have in your mind, then go ahead and list your website on there. There is a $20 fee to list the site so also factor in that if you wish.
Also, if you have a website that you want to get rid of that makes money, I am willing to hear about it as well so feel free to get in touch with me privately so we can discuss.
Thank you very much for reading this post. I hope this post has given you some tips and pointers on what it takes to sell a site and how much should you sell it for.
This is something that always confuses people so I hope I answered some of the questions you might of had. If something is not clear, do not hesitate to leave me a comment down below in the comments section.
I look forward to hearing from you and to have you back on my blog asap.
Till next time.
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