Ahh. To be great! What does it mean exactly to be great?
How do you rate a person as “great”?
Keeping with this blog’s theme, today I want to discuss ways on how to become a great blogger, (well according to me at least!).
I don’t consider myself one of the greats to ever blog, even though I strive to stick to the “principals” I’m sharing with you.
BUT I do know that I am constantly pushing myself to get there (with regards to blogging).
If you’re interested in knowing how to become a great, authoritative figure in your blog’s niche, keep on reading.
Develop Your Own Unique Voice
There are millions of blogs online, but only one of you.
Whatever your niche may be, I’m sure there are thousands of blogs covering all aspects and sub niches of it. Trust me, you’re not the first one.
What will set you apart from all the others is your own unique voice and thoughts on the subject and hard work (but we’ll get to that later).
To be a great blogger, you have to invite folks into your mind through your blog.
Tell us about your thoughts, your experience, your expertise and how what YOU have to say is beneficial to ME.
Don’t be generic and basic either. Use your voice! Don’t be an echo recycling the same information from other bloggers.
Obviously experience will be a big factor regarding both your writing as a great blogger and your knowledge about your niche and overall business.
If you don’t have the required experience yet don’t worry; nobody was born an expert. Just make it a point to work on getting that experience day in, day out.
Experience will come to you and most probably the biggest lessons you’ll learn are from your biggest fails so if something doesn’t work out as how you hoped for; it’s ok, keep moving, keep pushing, keep grinding.
Becoming the expert in your field should be one of your main goals starting out but it doesn’t hurt to have a basic understanding of other things related or not to your niche.
It will open up your eyes to new ways of doing things and new ways of blogging and presenting your content in a special, unique way.
If you can then continue blogging about related topics to your niche then I’m sure your visitors and loyal readers will appreciate your effort.
Be Willing To Help For Nothing
People search online to get help. If you can solve their issues then you’re in business but remember that not everything is about selling.
You don’t have to sell with every blog post and every social update. Help people just for the sake of helping people.
Your effort will show through and in time, it would lead to much more success and more traffic thus leading to more money.
I know it’s kinda hard to understand for a beginner but believe me; to have a long term business; you need to focus on helping people first, then making money later.
Invest Your Time & Work Hard!
Hard Work; The magic word that will make you a great blogging entrepreneur and open up great possibilities online.
Throughout all my blog posts regarding blogging as a business, I always point out that this is HARD WORK! I never try to sell my visitors on any easy money making schemes.
Those ways of doing things are for people looking for shortcuts, not people looking for greatness.
Make sure you put in the amount of time needed to be great. They say it takes about 10,000 hours of practice to become the master and expert in your field and 10,000 hours is a lot of time, you better get to work!
Hard work will also be your tipping point that would make you and your blog great!
As I already said, information is everywhere and your competition is already months / years ahead of you with much bigger budgets.
The best way to start catching up is to work as hard as possible, harder than your competitors! Your effort is your biggest tool.
Study Your Data
One thing that I regret not doing sooner is to actually look at the data.
To be clear, I did look at my data (I used to refresh Google Analytics every 5 minutes) but I wasn’t studying it and using it to guide my next step.
This is not something you should be doing if you don’t have a lot of traffic coming in yet if that’s the case, then focus on getting traffic to your blog but if you are hitting those 50-100+ a day, then it’s time to really look at your data.
- Google Analytics
- Webmaster Tools
- Aweber Data
- Social media insights and
- every other “metric” you can get your hands on.
This will show you what is working and what is not and thus you will be able to do things much better and much faster.
All the great bloggers I follow all advise studying the data carefully then testing it out with new methods of doing things, I wonder why I didn’t listen to this gold advice sooner.
Don’t be like me, start studying the data!
The summary of it all is this:
- Work hard and stay humble while building out your experience and knowledge about your niche.
- Seek to help out others even if there isn’t a visible profit down the line and
- Don’t be afraid to use your voice, it is what is going to put you above the rest!
Oh, and keep a close eye on your numbers, they can show you the next step before you realize it yourself.
No amount of training or fancy blog themes and other ‘add ons” will ever make you and/or your blog a success. Success comes from having the right mindset and the right attitude to be a winner.
Now that, ladies and gentleman is what I consider “greatness”!
Before we go, I’d like to leave you with one of my all time favourite quotes regarding blogging and that is:
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers”.
Thanks for reading, I hope I brought you value and I hope to see you again soon. 🙂