In a previous post I published I showed you how to find great keywords with ease, but now that you have them; there is one question left;
How to use keywords on your blog?
As with everything, there is a right and a wrong way to doing things and to using keywords is not different.
They must be placed at certain places and at a certain ratio as to please search engines, appear natural to your reader and doesn’t come off as keyword stuffing.
Do you realise what my intended keyword for this very blog post is?
Let me give you a hint;
- It’s in the title
- In the opening few words
- In a post heading.
- (and you will see it later on in the post down below.)
You know what it is? That’s right it is: “How to use keywords on your blog”.
That is exactly how you should use your keywords. Let me go into detail for each one though:
My Tips On How To Use Keywords On Your Blog
Keyword In The Title
You need to have your target keyword in the title, that is a must.
Ideally, it will also be at the front of the title, not the back.
So if your target keyword is “ways to save money”, and ideal post title for it would be:[box] “5 Ways To Save Money At Home: Tips & Trick To Help You Cut Back”.[/box]
As you can see, the latter part on its own won’t indicate what the post is about but by having the keyword in the beginning of the title, it gives readers and search engines context on what you exactly mean by “cut back”.
To see if you have a good title, I suggest you try out the “Headline Analyzer” by CoSchedule (free tool).
It will give you a lot of good useful data on how to craft and perfect your “keyword focused” title.
In The Opening Paragraph Or 100 Words
To further make a point about what your blog is about, you should aim to place the keyword in the first paragraph (or in the first 100 words).
Whatever you choose, make sure it appears naturally in the content. Always be aware of how the sentences flow and paragraphs connect.
Taking the previous example of “ways to save money”, here is a good way to place it in the content:[box] “…. and with this quick blog post, I am going to show you some of my favourite ways to save money at home to help you have more money at the end of the week…”[/box]
Boom! Simple, to the point and both search engines and readers are going to know that the content is going to match the post title, and most probably they are going to find the information they are looking for.
One Time In A Post Heading
Inserting your keyword in an H1 or H2 heading will solidify what the post is about.
Most readers will just scan your content anyways so having the keyword in an H1 tag will remind them what they are here to learn.
It will also give you the chance to break up content into “digestible” and readable parts.
You can see a perfect example of this in my H1 heading above!
One More Time In The Final Paragraph
After you carefully place your keywords in the title and in the opening lines of your post, you should forget about keywords for now and just write content as you wish.
Obviously, since you will be talking about “ways to save money”, the content is going to be filled with other keywords that relate to the topic.
This is how it should be until you reach the conclusion of the post, that is when you would want to drop another hint of what the main keyword is.
Here is another example of how I would end our example post:[box] “…. Thank you for reading my suggestions on ways to save money, I really hope these tips work for you and if they do, I hope you will come back and drop me a comment with what method worked best for you….”[/box]
Easy right? And very natural.
Nothing is weird or sounding “off” here.
This will be the last time you will use your post in content.
One tip that I have learned, which is a great formula on how to write keyword-rich content is to follow these 3 rules:
- Tell them what you are going to talk about (title)
- Tell them (keyword in beginning of post)
- Explain what you’ve just to told them (keyword in conclusion)
If you follow this formula, I see no way you can fail.
Those were the 4 main places where you should make an effort to insert a keyword.
If it seems impossible (which most often it isn’t), it’s best not to insert the keyword if it doesn’t seem right. It’s better to have a readable post that will be enjoyed rather than a post that is designed only to please search engines.
Remember: Readers > Google!
2 Bonus Tips:
While those tips should be enough for SEO requirements, it won’t hurt to insert your keyword in 2 more other places:
Your URL and
As an “Alt Tag” In An Image.
Here is what I mean:
This will give you some more SEO power and by inserting the “Alt tag”, you have a chance of your images appearing in the “Image” search results.
Thank you for reading my tips.
I really hope this post will help you understand how to use keywords on your blog more proficiently. (see what I did there?)
If you have any questions on what we’ve just talked about, do not hesitate to drop me a comment down below or you can even contact me privately if you wish.
While you’re here, I would like to offer you a 10 part course on how to start your website, create content, use keywords and make money with your blog.
You can sign up for free using this link here and I will be in there ready to greet you and show you around. 🙂
Till next time.