Are you running your own blog?
If so, then you need to keep a check on the right metrics. There are various metrics that could be relevant or useful to you.
Here are some of the possibilities that we recommend you keep in mind.
Website Traffic
As a blogger, traffic to your website is key. Without this, you won’t have much of a following. There’s no set rule in terms of how much traffic you should expect or aim for when you are running a blog.
It depends on the size of your audience as well as the amount of money that you put into marketing. However, you do need to keep a close eye on your numbers.
To do this, you will need to make sure that you have your Google Analytics tracking ID. This is one of the easiest ways to monitor traffic levels in real time.
There are lots of ways to boost website traffic. Remember, users want real value from your site. It is up to you to find new ways to keep your website interesting.
Bounce Rate
As well as website traffic, you also need to think about the bounce rate. The bounce rate is the number of people who will leave your blog without actually interacting or engaging with your website.
Engagement can mean reading a blog post and may not always be connected to something like a purchase. There are countless reasons why a bounce rate can be high.
In most cases, it will be a technical issue with your blog. As such, you should make sure that you are checking that your hosting service is delivering the right level of support.
Returning Visitors
Since we mentioned the importance of the bounce rate you should also make sure that you’re tracking how many people are returning to your site.
This is critical because if few people are returning to your website then you’re not going to be making that right type of impact. Usually, this will mean that you should focus on elements such as your content.
It’s also possible that people didn’t like the structure of your website. But usually, if they aren’t returning to a blog, it’s because it isn’t providing them with enough value.
Social Media Engagement
Finally, you might think that the most important factor regarding social media is how many followers you have on your business accounts for different networks. However, this just isn’t the case.
You can have a high number of followers and they won’t provide any real benefits to your blog or your business. Instead of focusing on numbers of followers, you should explore metrics that reveal levels of engagement.
In other words, how many people are sharing and liking posts. This will reveal if you have an active audience that is going to provide the boost your blog needs.
We hope this helps you understand some of the key metrics that you need to check to ensure that you are monitoring your website the right way.
