Online marketing in 2024 will evolve with new technologies and increased use of existing ones.
Any strategy for the year must take these into consideration and adapt them for future campaigns.
From AI co-creation to using social media, here are some features to look out for.
Give Your Buyers More Options
Customers love options. Without options, you decrease the chance of a sale, and a customer may never return.
Imagine the checkout process being abandoned because you don’t accept Apple Pay.
A customer on the fly needs new technologies, such as digital transactions.
The more ways to pay your offer, the easier it is for a customer to use a service and become satisfied.
One-off and subscription payments for products and services is also sought after.
AI Co-Created Marketing Campaigns
Generative AI is not the enemy it is being made out to be. It has many uses and huge potential.
AI can help speed up a campaign with co-created marketing devices such as slogans, artwork, and even video based on analyzed data.
This data can be used much faster by AI than a human can process it.
Of course, there is room for error, so AI is best used as a tool and not a replacement.
For example, AI artwork is full of mistakes, especially when it comes to details.
Search and Online Marketing in 2024
Searching for things online is the backbone of modern business.
Using engines like Google is quick and easy for customers. However, advanced features such as SEO make it much more palpable for marketers and businesses.
However, the industry must also embrace alternative ways to search.
Voice and image-based search is becoming more popular.
Today, people use Google Lens for over 12 billion searches each month, and you can take advantage of this.
Keep an Eye on X for Rolling Out Campaigns
No one ever really knows what Elon Musk is going to do next. 2023 saw the takeover of Twitter, and Musk has plans for the platform.
He pretty much fired everyone and rebranded the platform as X. Then he began charging for previously free services.
However, X still has major potential, and knowing how much Musk loves business, it would be surprising if he didn’t have a plan to make X an online marketing powerhouse.
The evolution of X may have only just begun.
Stay Aware of Privacy Issues
Privacy is always an issue.
Because of bad practices and malicious people, major platforms, especially Google, are changing how tracking is handled via cookies.
This can potentially have a dramatic impact on ad revenue and make it harder to sell services and products to the right people.
The frameworks are always being changed and worked on, and it is doubtful that genuine marketing campaigns will be harmed. But it always helps to stay informed about this.
Offering more payment options will help you get the most out of online marketing in 2024 and beyond.
Alternative search options are part of this, by using SEO methods for voice and image searching. Privacy and tracking changes are also incoming, so keep yourself informed of these.