Let’s jump right in;
As I said mentioned in yesterday’s email, creating your own products (and keeping 100% of the profits) may be the only business model which I’d put above affiliate marketing.
It’s a huge opportunity for anyone to make money online.
With that said, here are some of the most important things you need to know about creating – and selling – your own (digital) products.
First things first…
Make sure there is a need for your product.
I doubt I will ever create an “affiliate marketing course”.
The reason for that is as a stand-alone course, I can’t create a better course than Wealthy Affiliate.
It will be far easier/quicker for me to become an affiliate for WA, than create it myself.
So – is there a need for the product you want to create?
And also…
Do you have an audience to sell it to?
You need to have an audience that want to buy your product.
Don’t create a product then look for an audience.
Look for an under-served audience, and then create a product for that audience.
One the best ways to do this is through a blog (since you “own” the platform) but you can also build an email list, a social media following or however else you can create an audience these days.
The point is… you need to have an audience (or at least know how to reach an audience) once your product has launched.
Pricing is important (don’t blow it).
Some overshoot with a $599 price point, others go with a not-worth-it-at-all $9.99 price tag, wherein in both cases, the product could’ve been sold for $97.
How do you determine the price point?
This will depend on the information you provide and how you provide, but one way you can do this is by asking yourself how much you would’ve been happy to pay for this information.
Seeing what’s also being offered in the niche you’re in also gives you a fair idea of how much you should price your product.
100s of digital product formats available:
Courses sell – a lot – but this does not mean you are limited to selling courses.
Some people sell ebooks, some sell webinars, Skype consultations and Pinterest moms are making a killing with downloadable printables.
A quick Google search will turn up 100s of different “digital products ideas” that you can create so take a look at that first and see what would make sense for your niche.
The potential for profit is immeasurable
As I said, digital products can be a gold mine.
You create the product once, and if you know how to sell it, it will keep producing money month on month with little to no effort from your end.
But – you do need to…
Know how to sell it.
While it can be an uphill battle trying to sell a product nobody needs, it’s 10X more frustrating if you have a great product, a hungry audience but don’t know how to sell it.
Learn how to sell (with some basic copywriting skills) and use words to sell your product to the people that need it the most.
Also (and this is not a must) a good way to sell your digital products is by…
Partnering up with affiliates
I’ve leveraged my relationships with various affiliate marketers to promote my SEO course and they have helped me bring in students whom I wouldn’t have been able to reach before.
With a digital product, you can afford to offer some attractive commissions and if you have a great product to sell, many affiliates would love nothing more than to make you money every day.
So there you have it;
Just *some of the things you need to know about creating your (first) digital products.
Tomorrow I will send you a few free webinars that will show you how you can go about creating a successful product for your niche.
They will answer any and all question you may have, including pricing techniques, formatting, delivery, payment methods, working with affiliates etc…
In the meantime, hit reply and let me know what type of product you’d like to create.
I’d like to hear from you.
Talk soon.
PS: If you’d like to see my SEO course, you can view it here>> https://affiliateseomastery.com/
