If you’re going to be selling anything online, you need a website that customers can easily find. This means that you need to rank in the top spots of Google’s results pages.
There’s no point in having the best products and a wonderful website if you can’t reach your audience.
This is where SEO comes in.
It can help you to rank higher and make your website more visible to your target audience. The more traffic you get, the more likely it is that you can make conversions and get more sales.
Set Up Efficient Keywords
Find the right keywords is the key to get your eCommerce site to rank.
Do some in-depth keyword research to choose the best words for what you want to do. Long-tail keywords can really help you get a higher ranking in your niche, getting ahead of your competitors.
The right keywords can attract the right traffic, and drive up your conversion rate. Think about the way people search. People are usually specific and type conversational style queries when they’re looking for something. Think about your keywords in terms of the user’s search intents.
Use Strategic Keywords In Anchor Text
Using anchor text to boost your SEO is a good idea. All eCommerce websites are full of links pointing to different pages and you should optimize your anchor text to maximise their potential.
Make sure that your anchor text looks natural, but you can also be strategic by using the keywords that you want to rank for. Don’t use the same keyword for all of your anchor texts, or you risk being penalised by Google.
Use keyword links in your product descriptions to take visitors to similar products. A search engine optimization company can help with this.
Avoid Duplicate Content
Duplicate content can be a big problem for an eCommerce website. An eCommerce website can hit this problem due to product descriptions. These descriptions are often provided by a seller.
These sellers often distribute their products to several different websites. This means that eCommerce websites will product descriptions that appear on several different websites.
Filter and category options can lead to duplicate content problems too, as these filters all create different URLs that have the same content.
Write Compelling Product Descriptions
Much like compelling headlines, a catchy and well-written product description can make a big difference to your conversion rate. This is why you should stay away from using the product descriptions that are given to you by the manufacturer.
Keep your descriptions unique, appealing, and with relevant keywords, so they appeal to site visitors and Google.
Optimize Product Images
Your eCommerce site relies on good imagery. They can be what secures a sale. Your images need to be of good quality, unique, and eye-catching.
But having good images isn’t enough on its own if you want search bots to find them. Images can be great for SEO, as image search results on Google can send a lot of traffic to your site.
Always fill out the ALT tag with a description that adds value and some unique keywords.