You’ve heard it a million times before: the blogosphere is saturated.
There are so many blogs out there that even Google has a hard time keeping track of them. Given this, how can you create a blog that hasn’t been done before?
Creating an interesting blog isn’t as easy as it sounds. After all, there are so many blogs out there with similar topics—so how do you stand out?
The answer lies in thinking outside the box and coming up with something different.
This article will share some tips to help you come up with a blog that has yet to be seen before and give you some pointers on where to start with your blog ideas, if you need those as well.
Plan Before You Start
Before you dive headfirst into the world of blogging, it’s important to come up with a plan. While the idea of creating a blog might be exciting, it’s also important to be realistic about what you’re getting yourself into.
Blogging isn’t a short-term commitment—it can take months, if not years, to build your blog up to the point where it’s making a substantial impact, not just on your readers, but on your business as a whole.
That’s why it’s important to take the time to plan out your blog and come up with goals.
You can do this by listing out what you want your blog to accomplish and by when. In this way, you’ll be able to set realistic expectations for yourself and your blog.
Know Your Audience
Before you dive into actually creating the content for your blog, you should take some time to really get to know your audience.
Understanding who you’re blogging for is essential to creating a blog that resonates with your readers. You don’t want to end up writing a blog that puts off your audience or one that they don’t feel connected to.
There are a few different ways you can go about learning about your audience.
You could conduct some in-depth research on your audience, which can include things like surveys, focus groups, and one-on-one interviews.
Alternatively, you could use what you already know about your audience to come up with some hypotheses about who they are and what they’re interested in.
Then, you can test out your hypotheses and see what your readers are really like, which will help you to better understand your readers and how to reach them and keep them interested.
Make Sure Your Blog Is Essential
Before you start to create content for your blog, you should ask yourself: why is this blog necessary? Why do people need it? Why do they need you to create it?
This is crucial to helping you come up with ideas for your blog and to helping you determine what your blog should be about.
Some blogs offer recipes to struggling single mothers, some provide information on current events, and some breach serious topics like The 5 Educational Learning Theories.
All of these topics are crucial in their own ways. If there are already blogs out there on your topic, why does yours deserve to exist?
If it’s been done before, either do it in a new or better way, or come up with something that sets it far apart. Getting your blog off the ground is a lot harder than it used to be—so make sure it has something special to offer.
Come Up With A Unique Hook
Some blogs have been around for years and have millions of readers.
For example, The New York Times has been publishing since 1851. That’s 165 years! And I’m sure it’s been a mainstay in New York for even longer.
But what does that mean for the blogging world?
Well, it means that you can’t just create a blog that’s like one of the most famous newspapers in the world. What you can do, however, is come up with a unique hook that makes your blog stand out.
A unique hook is something that is essential to your blog and captures the essence of your blog in one sentence. It can be something you put at the beginning of each blog post or at the top of your blog homepage.
This “hook” is what your blog is going to be recognized by and what readers are going to use to try and find your blog. With a unique hook, readers can find your blog quickly and easily.
As you’re brainstorming ideas for your blog, don’t be afraid to take some risks. While it’s important to stay relevant and to create content that your readers are interested in, it’s also important to diversify your topics.
Doing the same old thing over and over again gets boring fast, and readers will soon get tired of you. Instead, come up with some daring blog topics that are out of the ordinary.
This could mean coming up with blog topics that are controversial or coming up with ideas that most people are too scared to write about for one reason or another.
Daring blog topics will help you to stand out from the crowd and get readers interested in your content. Readers love to see people taking a stand and taking risks.
And you’ll gain their respect and loyalty by taking a chance and tackling a topic that most people are too afraid to write about.
Don’t Be Afraid To Experiment
When you’re creating content for your blog, don’t be afraid to experiment. You don’t want to get stuck in a rut and create the same type of content over and over again.
Doing so will cause your blog to get stale very quickly and will cause you to lose readers. Instead, try to come up with different types of content.
You could try out different blog topics and come up with different types of posts, such as lists, interviews, and how-to’s. This will keep your blog interesting and help to keep readers interested in your content.
You can also experiment with different styles of writing. Try using different voices and tones when you’re creating content and see how that affects your blog traffic.
Visuals Matter Too
One of the first things that readers see when they come across your content is the visuals. The visuals are what’s going to reel your readers in and draw in new readers.
With all the blogs out there that are competing for readers’ attention, it’s important to stand out, and one of the best ways to do that is with enticing images.
Not only are visuals important for capturing the attention of your readers, they’re also important for SEO.
Having relevant, high-quality images on your blog can help to increase your SEO, making your blog easier to find.
So don’t just throw any old image on your blog. Make sure you put some thought into what the images say about your blog and how they can help to draw in readers.