You’ve invested a lot of time, effort, and money into improving your website’s SEO.
But, you’re not seeing many rewards for your work. Why?
The answer is simple: you’ve probably done something wrong with your SEO.
Getting SEO right can often be a challenge, especially if you’re new to it and only following a few tips and tricks you might find online.
Search engine optimization is undoubtedly an essential part of any website marketing strategy, and the thing is, you want to stop making any mistakes with your SEO efforts. What should you check?
The following are telltale signs that you’re going about your SEO strategies the wrong way:
Not Working With An SEO Expert
One of the biggest mistakes that some website owners make is not devoting enough time to educating themselves about search engine optimization. When that happens, their SEO techniques will seldom deliver noticeable results.
If you don’t know anything about SEO and don’t have the time to learn about it in-depth, you should probably use an SEO company to take care of things for you.
An SEO expert will know exactly what’s wrong with your website and make a series of changes to boost your search engine visibility.
Not Using Website Analytics
Do you know how many people visit your website each week, month, or year? Are you familiar with your top visitor locations? Also, what search terms do people type in search engines like Google to find your website pages?
If you don’t know the answer to any of those questions, you need to use website analytics. Free tools like Google Analytics will provide you with a comprehensive range of metrics to determine the popularity of your content and help you address areas of concern.
Forgetting To Optimize For Local Search
It doesn’t matter if you have a local physical presence or just an online one. If you’re not optimizing your website for local search, you’re making a big mistake.
Local search engine optimization is crucial to bricks-and-mortar and virtual businesses and organizations. It helps you target people in your geographic location and keeps your optimization efforts more focused and relevant.
Ignoring Keyword Optimization
It makes no difference what your website offers visitors. Each page on your website will have content aimed at a particular audience. But, having that content is pointless if you aren’t making it easy for your readers to find it via a simple web search!
That’s why you need to check that you optimize each page for specific keywords or phrases. Of course, you should ensure that you don’t go overboard with your optimization techniques. Otherwise, it can look like you’re following black-hat keyword stuffing techniques.
Not Making Each Page Unique
Lastly, how unique is the content on each page?
If you’re unsure, and you know you’ve probably copied and pasted some text into one or more pages, you’re likely flagging up plagiarism checks on search engines like Google and inadvertently blacklisting your content from them.
Before you publish a new web page, make sure you check its text content with an online plagiarism checker like Copyscape.