A Simple Guide To Writing Blog Comments That Get Results

Want to be a superhero at blog commenting?

Truth be told, a lot of bloggers know how important commenting is to gain recognition, visibility, and traffic, but only a few leverage it well. In fact, not everyone uses this strategy for their marketing.

In the past, blog commenting has gotten a bad rap and that was because of the rise of spammy comments. At the same time, site owners who wanted to build links quickly used this as a link building scheme without providing any real value for readers.

Don’t get me wrong, commenting on relevant and authoritative blogs will still get you results (in fact, several benefits) for as long as you follow the best practices.

Since I mentioned that only a selected number of bloggers actively practice blog commenting today, this gives you a tremendous opportunity for growth.

A Simple Guide To Writing Blog Comments That Get Results

What Are The Benefits Of Blog Commenting?

Below are the ways blog commenting benefits your online business or brand for years to come:

1. Brand visibility

People on the web are constantly looking for to read blog posts that will help answer their immediate needs.

Leaving a valuable comment on a popular blog consistently is one way to put your name in front of a wider audience.

Your visibility is the first thing you should ensure in order to spark people’s interest in checking out your blog.

No blogger will be happy with the thought of not getting any results after leaving a well-crafted comment. This is why if you want commenting to work for you, you must make it a habit.

2. Credibility

Targeting authoritative blogs within your niche gives you the chance to demonstrate your expertise.

If you find that a resource lacks a piece of information that you know, make sure to contribute a helpful comment where you suggest that missing piece of information.

Adding a missing piece of information is even more applicable for blogs that offer basic tips. Surely, there will be plenty of tips that you can add as an expert.

3. Website traffic

While not all blogs allow you to directly link to your site homepage, still, any blog that has hundreds to thousands of visitors can send you massive traffic.

It’s no secret that the more traffic your site receives, the more likely you are to generate high conversions and sales.

4. High-quality backlinks

Blog commenting still remains to be a valuable SEO strategy, specifically for improving your backlink profile.

Now you might be asking, “How does blog commenting help me build links? Are links in the comments section do-follow?”

Since I’ve written earlier that commenting got a bad reputation in the past because of spammy links, there should be no problem building links through commenting. Just make sure that you diversify your link building strategies.

Commenting builds backlinks to your blog in two ways…

One, blog readers who love your comment will be enticed to visit your site in the future and maybe link out to you naturally. Two, if the blog you comment on allows do-follow links to your site, then you get valuable link juice.

5. Relationships and more opportunities

You may not realize this yet, but actively participating in a blog’s comments helps you form meaningful relationships.

You’ll be able to build connections not only with another commenter, but also the blogger himself or herself who will start to recognize you.

Most often than not, this recognition opens doors for business partnerships. If you’re sure that the site owner has recognized you, you can start reaching out and propose to guest blog.

Blog Commenting Best Practices

How do you ensure that you write blog comments that help you achieve any or all of the five benefits above? Check out the following tips below and start implementing them as soon as possible.

1. Look for authoritative blogs

Put in mind that not all blogs are worth your while. Being selective of prospective sites helps you make the most of your time and effort.

Comment on blogs that are/have:

a. Active

Meaning, these blogs publish blog content on a regular basis. It’s very useless to leave comments on a blog post that has been published a year ago.

Active blogs are places where you can comment on several times a week, thus increasing your visibility. Usually, active blogs happen to be the very blogs that people often visit because they’re popular and influential.

b. Relevant

As always, a good place to start looking for blogs in your niche is Google. All you need to do is to type into Google’s search box the terms “your niche” + “blogs.” For example.

For example, if you run a health blog, type in “health blogs.” You should be able to get a list of the top performing sites in your niche.

Another way to discover relevant blogs is through social media. On Facebook, Twitter, and Instagram, you can find these blogs using hashtags.

c. Massive engagement

Does your prospective blog receive a ton of likes, shares, and comments for its posts? If yes, then consider this a good place to comment on.

Again, constant human interaction on a blog is a great sign because it opens doors for opportunities.

2. Add unique value

In Rand Fishkin’s comment marketing guide, he mentions that a great comment is one that “provides unique value.” What does he mean by unique value?

When you write a comment that offers real value, you’re mentioning something that has never been mentioned in the blog post. Do not repeat what has been said. Avoid sharing common knowledge or else your comment will not stand out.

For the sake of being able to add unique value, even if you feel that you have nothing new to share, a good tip would be to do a quick research on the topic at hand.

Surely, you can pull a piece of information and share it in your comment.

3. Format your comment properly

Similar to blog posts, comments that look like blocks of text turn off readers. If you’re going to write a comment that’s longer than the usual comments you find on the web, follow proper formatting.

Use subheads, bullet points, and numbered lists when enumerating tips or strategies. Write short but punchy paragraphs, limiting each paragraph to 2 to 3 sentences.

Put in mind that most people on the web are skimmers. If you want them to notice your comment and click through your profile that leads to your blog, effective formatting is the way to go.

4. Leverage Twitter to amplify the reach of your comment

Since we already talked about blog commenting to amplify your brand’s reach, another strategy to take this to greater heights is to share what you did on Twitter.

Let’s say you left a valuable, well-written comment on a popular blog like ProBlogger. After you do so, tweet that you’ve left a comment on the blog.

For example, you can tweet “Hey guys, check out my comment on @problogger ‏about [blog topic].

Not only does this invite your Twitter followers to visit the blog you commented on, this will also get the site owner to notice you. Again, this can be the start of a relationship with the owner.

5. Stick to a consistent commenting schedule

Blog commenting isn’t a “set and forget” thing, it requires daily work if you want to get results. It doesn’t matter whether people call you the king or queen of commenting!

Consistency allows you to gain site owners’ and readers’ trust and is a surefire way to grab everyone’s attention.

Some bloggers who realize the potential of commenting want to make it a daily task but have a difficult time incorporating it into their schedules.

I suggest that each day, you dedicate 10-15 minutes for commenting and set a timer for it. Your time for commenting depends, of course, on the number of comments you receive on and outside of your blog.

6. Use your full name

Try to place yourself in the shoes of a site owner whose blog post you’re going to comment on. How would you feel about getting a comment from someone who only uses his or her first name?

Always use your full name when commenting on any site. Your comment will appear more professional and human. It’s also one way for you to properly introduce yourself to everyone who reads your comments.

If you fail to use your complete name, there’s a huge chance for the site owner to decline or trash your comment.

Before You Go

I make it a rule to treat blog commenting like blogging, thus the 6 best practices of crafting blog comments:

  • Look for authoritative blogs
  • Add unique value
  • Format your comment properly
  • Leverage Twitter to amplify the reach of your comment
  • Stick to a consistent commenting schedule
  • Use your full name

The reason why some bloggers practice commenting as a marketing strategy but fail to get results is that they do it the wrong way.

Hopefully, the tips that I have shared here today will boost your reach, targeted blog traffic, SEO, and relationships with business owners.

Can you add more blog commenting tips? 🙂

A Simple Guide To Writing Blog Comments That Get Results

10 thoughts on “A Simple Guide To Writing Blog Comments That Get Results”

  1. Hello Chris,

    Thanks for this useful and informative article on blogging commenting. You have really opened my eyes today to see why it is so necessary to consider commenting on authoritative blogs online.

    I am personally going to apply all the tricks you provided in this article and see how it works myself.

    I’m hopping that it will surely help me get some tood traffic to my website. Thanks a lot for sharing this valuable information with me.

  2. Hello, Chris.
    I am starting blogging and commenting is now a goal to me, that way I can build better relationships with other bloggers.
    You did explain about how one must format the comment, but what do you think it would be the ideal length in a comment? Is there any main points one must include in general, or it depends on the information you are receiving.
    I feel comments are pretty similar to a small letter- not that we use them daily now.
    Thank you

    • I would stay away from the extra short ones such as “cool post thank” but also max it at around 200 to 300 words.

      Ideally you also ask a question in your comment thus allowing the conversation to develop further. 

      Hope all is well. Let me know if I can help in any way.

  3. You know I have read about this a little and didn’t fully understand how to write blog comments correctly until I read your post. I especially like the tip on how to find niche related blog posts in google, I will be using this. Thank you for sharing this I know I found this extremely helpful and others will too.

  4. Hello Chris,

    Great post on your blog. I found the topic informative. I never would have thought to go to other blogs in my niche. I am trying to generate an authoritative blog myself. Your tips on how writing comments on other blogs can generate traffic to mine were great to know. That also goes for how to pick a great blog. I did have to find out what do-follow and no-follow links were. Maybe a quick definition of both would be helpful?
    Thank you

    • Do follow means that the link you leave carries with it SEO juice, meaning you are allowing search engines to follow through to the link (hence why it’s GREAT for SEO).

      On the flipside, no-follow doesn’t allow search engines to follow the link, so although it won’t hurt your SEO, it won’t help it much either. 

      Hope this answers your question Dianne 🙂 

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