Aren’t you tired of hearing how you should use Facebook to grow your blog’s audience. Yes, you know you should, but for once you’d like someone to give you some basic direction on HOW to do this.
It’s not complicated, I promise. And no, it doesn’t have to take up a lot of your time. Furthermore, if your blog is new, then these tips are going to be super helpful!
Today we’re going to show you how to leverage Facebook to have a direct influence on your blog. These tips are not time consuming. They are simple strategies that will help you grow your blog through Facebook.
All you need are the right tools, a few minutes each day and a simple understanding of how the whole ‘Facebook concept’ works.
I have six helpful tips that you can start doing right now. So add 30 minutes to your daily calendar schedule and incrementally grow your blog audience using social media giant Facebook.
Use a Headline Analyzer
A person who frequents Facebook is bombarded with loads of options. How do they choose which articles to click on? Your blog is not only competing with other blogs, it’s also competing with other forms of content:
- …and more
As you can see, it’s hard to get your blog noticed, let alone clicked on.
But take heart, brave blogger; people still click on articles. They’re just a lot pickier about which ones they click on.
That first impression is created by the title. If your title is catchy, you’re in.
We’re not talking about clickbait here (people are starting to hate clickbait). Just to re-iterate: DON’T USE CLICKBAIT!
An example of clickbait: “Beached whale off the coast of Clearwater, Florida. You’ll never believe what they found inside!”
Facebook users are prone to avoid articles with clickbait titles and check the comment section instead to get more info. It’s not uncommon for followers to unfollow you if you employ these cheap tactics to draw them in.
Use Headline Analyzers Instead
Headline analyzers are excellent tools that help you construct catchy titles for your blogs. The best headline analyzers will even tell you what it takes to think up a great title. They suggest factors such as:
- Emotional triggers
- Power words
- Questions & answers
- Length of the title
You should always aim to achieve a headline score of 70% or higher. You’ll soon start noticing more clicks if you implement this into your titles. You can easily turn a basic title like, “Ways to Improve Your Health with Coconut Oil” to “8 Incredible Health Benefits of Coconut Oil”.
See the difference? Which one would you rather click on?
Stick To The Trends
What’s trending right now? The whole “Coveffe” debacle by Donald Trump stirred up a social media storm, and so few companies took advantage of this trend—which has since passed.
While it lasted, people loved reading about Donald Trump’s obscure Twitter comment. It was comedy mixed with confusion and “Coveffe” became a popular buzzword.
The thing about trends is that when something is trending, it’s difficult to get people talking about anything else. So if you can’t beat them, join them! Take existing trends and work them into your content—or at least into your blog titles.
When people scroll through their Facebook feed and notice a trend related to a post they’re following, it becomes a universal language that everyone can relate to.
This encourages sharing, which is exactly what you need to expand your audience.
Use Targeted Facebook Advertising
Do you sometimes wonder whether your blogs have what it takes to go viral? There’s a way you can find out—and it doesn’t cost much at all.
Facebook advertising is a great way to do some quick market research on your content. It’ll take you 20 minutes. Here’s how it works:
- Post a blog (with a relatable image) onto your Facebook page.
- You’ll notice a “boost this post” option. Click on it.
- Facebook will then redirect you to their advertising section. From here you can choose several demographical criteria for the boosting of your post, including:
- Age groups
- Target your ad towards a set demographic and Facebook will show your post to thousands of people.
For a small price, you can test your post to see how many people like it, how many people clicked on it, and how many people decided to follow your page because of the article. It’s not only a good way to get new followers, it’s also the best way to get an idea for what people want to read.
Write Interesting Articles (Duh)
When I think of how I’m going to use Facebook to promote my blogs, I always look at the pages I follow. Which ones do I look forward to reading the most? What are they doing that gets me excited to see their articles?
I’ll share something with you. I follow pages related to running, healthy food and my favorite shows on TV (Friends, MST3K and the Simpsons—yeah, yeah… I know I like the old stuff).
I’ve noticed something. I get excited when I come across an article about running. There are several things about those running articles that make me want to leave Facebook and click on their blogs. If we can tap into those excitement-generating factors, we can grow our blog audience by implementing the same principles.
So what are they?
- The articles make feel good about what I’m doing. They make me feel like I’m investing my time into something worthwhile. Me: “Running every morning has so many health benefits I didn’t even know about. YAY!”
- They teach me how to improve my technique. If I’m making any mistakes, these blogs will show me how to correct them or how to improve wheat I’m already doing. Me: “I can’t wait to try that out the next time I go for a run.”
- These articles make me want to show off to my friends. It makes me proud to share these articles and let others to know that I’m a runner. Me: “Look at me! I’m a runner. You should be one too.”
Now let’s see if we can apply these same principles to your niche. Your articles should aim to:
- Improve your readers’ quality of life
- Teach, answer questions and enhance knowledge about your niche
- Encourage sharing
And that’s your checklist for writing interesting, clickable articles! Simple, right? Before you come up with a blog title each morning, take a few minutes to go through this checklist. Make sure you’re writing articles that Facebook followers will love & share.
Post Your Articles Consistently
There are some great ways to manage your social media posts.
My favorite is BufferApp. BufferApp allows you to schedule your posts. You can queue them in advance and they will automatically post at certain times of the day.
People tend to visit Facebook at 10am and 3pm during weekdays. Strangely enough, the busiest day for Facebook is Sunday afternoons. There are other Facebook peak times you should learn about—and some may depend on your niche.
Whatever time or day you decide on, be sure to remain consistent with your posting schedule. This is not only a ranking requirement, it’s also a way to keep your followers happy.
Don’t Ignore The Comments
This is an important one. Popular Facebook pages often fall by the wayside because those who comment on posts eventually lose interest. Why? Because they aren’t feeling heard.
Your audience wants to connect with you, so they want you to validate their say by replying to their comments. If a follower has taken the time to comment, take the time to reply. It takes less than a minute, so don’t neglect this important part of engagement.
Remember, when someone comments on your posts, their friends will see these comments in their feeds. This is an opportunity for you to gain new followers rally start growing your blog with Facebook.
Give a favorable reply, and it’s likely you’ll get a new like on your page. The more likes you get, the more exposure you’ll get for your blogs! That’s exactly what these tips will help you do. So get started right now!
Grow your audience with Facebook and don’t forget to let me know how you fared. Good luck!