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How To Grow Your Blog Through Facebook With These 30 Minute Hacks

Aren’t you tired of hearing how you should use Facebook to grow your blog’s audience. Yes, you know you should, but for once you’d like someone to give you some basic direction on HOW to do this.

It’s not complicated, I promise. And no, it doesn’t have to take up a lot of your time. Furthermore, if your blog is new, then these tips are going to be super helpful!

Today we’re going to show you how to leverage Facebook to have a direct influence on your blog. These tips are not time consuming. They are simple strategies that will help you grow your blog through Facebook.

All you need are the right tools, a few minutes each day and a simple understanding of how the whole ‘Facebook concept’ works.

I have six helpful tips that you can start doing right now. So add 30 minutes to your daily calendar schedule and incrementally grow your blog audience using social media giant Facebook.

How To Grow Your Blog Through Facebook

Use a Headline Analyzer

A person who frequents Facebook is bombarded with loads of options. How do they choose which articles to click on? Your blog is not only competing with other blogs, it’s also competing with other forms of content:

  • Memes
  • Images
  • Screenshots
  • Infographics
  • Videos
  • …and more

As you can see, it’s hard to get your blog noticed, let alone clicked on.

But take heart, brave blogger; people still click on articles. They’re just a lot pickier about which ones they click on.

Clickbait? No!

That first impression is created by the title. If your title is catchy, you’re in.

We’re not talking about clickbait here (people are starting to hate clickbait). Just to re-iterate: DON’T USE CLICKBAIT!

An example of clickbait: “Beached whale off the coast of Clearwater, Florida. You’ll never believe what they found inside!”

Facebook users are prone to avoid articles with clickbait titles and check the comment section instead to get more info. It’s not uncommon for followers to unfollow you if you employ these cheap tactics to draw them in.

Use Headline Analyzers Instead

Headline analyzers are excellent tools that help you construct catchy titles for your blogs. The best headline analyzers will even tell you what it takes to think up a great title. They suggest factors such as:

  • Emotional triggers
  • Power words
  • Questions & answers
  • Numbering
  • Length of the title
  • Assertiveness

You should always aim to achieve a headline score of 70% or higher. You’ll soon start noticing more clicks if you implement this into your titles. You can easily turn a basic title like, “Ways to Improve Your Health with Coconut Oil” to “8 Incredible Health Benefits of Coconut Oil”.

See the difference? Which one would you rather click on?

Stick To The Trends

What’s trending right now? The whole “Coveffe” debacle by Donald Trump stirred up a social media storm, and so few companies took advantage of this trend—which has since passed.

While it lasted, people loved reading about Donald Trump’s obscure Twitter comment. It was comedy mixed with confusion and “Coveffe” became a popular buzzword.

The thing about trends is that when something is trending, it’s difficult to get people talking about anything else. So if you can’t beat them, join them! Take existing trends and work them into your content—or at least into your blog titles.

When people scroll through their Facebook feed and notice a trend related to a post they’re following, it becomes a universal language that everyone can relate to.

This encourages sharing, which is exactly what you need to expand your audience.

Use Targeted Facebook Advertising

Do you sometimes wonder whether your blogs have what it takes to go viral? There’s a way you can find out—and it doesn’t cost much at all.

Facebook advertising is a great way to do some quick market research on your content. It’ll take you 20 minutes. Here’s how it works:

  • Post a blog (with a relatable image) onto your Facebook page.
  • You’ll notice a “boost this post” option. Click on it.
  • Facebook will then redirect you to their advertising section. From here you can choose several demographical criteria for the boosting of your post, including:
    • Age groups
    • Careers
    • Gender
    • Interests
    • Locations
  • Target your ad towards a set demographic and Facebook will show your post to thousands of people.

For a small price, you can test your post to see how many people like it, how many people clicked on it, and how many people decided to follow your page because of the article. It’s not only a good way to get new followers, it’s also the best way to get an idea for what people want to read.

Write Interesting Articles (Duh)

When I think of how I’m going to use Facebook to promote my blogs, I always look at the pages I follow. Which ones do I look forward to reading the most? What are they doing that gets me excited to see their articles?

I’ll share something with you. I follow pages related to running, healthy food and my favorite shows on TV (Friends, MST3K and the Simpsons—yeah, yeah… I know I like the old stuff).

I’ve noticed something. I get excited when I come across an article about running. There are several things about those running articles that make me want to leave Facebook and click on their blogs. If we can tap into those excitement-generating factors, we can grow our blog audience by implementing the same principles.

So what are they?

  • The articles make feel good about what I’m doing. They make me feel like I’m investing my time into something worthwhile. Me: “Running every morning has so many health benefits I didn’t even know about. YAY!”
  • They teach me how to improve my technique. If I’m making any mistakes, these blogs will show me how to correct them or how to improve wheat I’m already doing. Me: “I can’t wait to try that out the next time I go for a run.”
  • These articles make me want to show off to my friends. It makes me proud to share these articles and let others to know that I’m a runner. Me: “Look at me! I’m a runner. You should be one too.”

Now let’s see if we can apply these same principles to your niche. Your articles should aim to:

  • Improve your readers’ quality of life
  • Teach, answer questions and enhance knowledge about your niche
  • Encourage sharing

And that’s your checklist for writing interesting, clickable articles! Simple, right? Before you come up with a blog title each morning, take a few minutes to go through this checklist. Make sure you’re writing articles that Facebook followers will love & share.

Post Your Articles Consistently

There are some great ways to manage your social media posts.

My favorite is BufferApp. BufferApp allows you to schedule your posts. You can queue them in advance and they will automatically post at certain times of the day.

People tend to visit Facebook at 10am and 3pm during weekdays. Strangely enough, the busiest day for Facebook is Sunday afternoons. There are other Facebook peak times you should learn about—and some may depend on your niche.

Whatever time or day you decide on, be sure to remain consistent with your posting schedule. This is not only a ranking requirement, it’s also a way to keep your followers happy.

Don’t Ignore The Comments

This is an important one. Popular Facebook pages often fall by the wayside because those who comment on posts eventually lose interest. Why? Because they aren’t feeling heard.

Your audience wants to connect with you, so they want you to validate their say by replying to their comments. If a follower has taken the time to comment, take the time to reply. It takes less than a minute, so don’t neglect this important part of engagement.

In Closing

Remember, when someone comments on your posts, their friends will see these comments in their feeds. This is an opportunity for you to gain new followers rally start growing your blog with Facebook.

Give a favorable reply, and it’s likely you’ll get a new like on your page. The more likes you get, the more exposure you’ll get for your blogs! That’s exactly what these tips will help you do. So get started right now!

Grow your audience with Facebook and don’t forget to let me know how you fared. Good luck!

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12 Comments How To Grow Your Blog Through Facebook With These 30 Minute Hacks

  1. Sethu

    Wonderful article with lots of information. I’ll definitely try Facebook advertising. I’ve read a success story where a blogger had gained over 500 subscribers in 45 days through Fb ads. It’s especially ideal for getting that initial boost for our blog. But I’ve heard that Facebook sometimes shows our ads to bots. Is this a thing to worry about?

    Reply
    1. Chris Lee

      There are some rumors yes that its shown the bots and that could be yes. If the bots are registered as “real people” and have been connected to some pages, they might be targeted with some ads. 

      However, the benefit of FB ads far outweigh this little con.

      Hope all is well and thanks for the great question /  comment.

  2. arlene

    I used to have a blog before but i have since abandoned it some 4 years ago. My question is, when you post on facebook a blog post that you have, do you need to create another facebookmpage for that blog alone? Im thinking of parenting, mom fitness hacks and go-to recipes for asian audiences. Do you recommend i create a different blog for each or combibe them all in one? Your reply will be extremely helpful as i want to do affiliate marketing using amazon, etc.

    Reply
    1. Chris Lee

      Why would you want to do that though?

      Whenever you publish a post on your blog, you also publish it on your Facebook page. No need to create new home pages. (unless I am misunderstanding your question).

      As for affiliate marketing, check my latest 10-day “getting started with affiliate marketing” course.

      Hope this helps 🙂

  3. Elsa

    Thanks for the article! I have been putting off using Facebook for my website and this helps to get me moving in the right direction. The Facebook advertising looks really interesting – i didn’t know they had that! It’s tough to get noticed online so this sounds like a great thing to try. Thanks again for the read!

    Reply
  4. Mikael

    I have myself been using and working with Facebook a lot and with my blog a lot, but not until recently started to combine those two:-)

    This list is a great reminder of what I need to remember an focus on to use Facebook to grow my blog.

    The paid Facebook ads are in genral great becuase it has so many targeted options. I am also thinking about using a facebook pixel to do retargeting ads. Do you have any exprience with using this on your blog?

    Thanks,
    Mikael

    Reply
    1. Chris Lee

      I have heard A LOT about using Pixels for retargeting and that is a great, great thing! I will be trying it out in a few days.

      Let me know how it goes for you. 

  5. Sharon

    Hi Chris,
    Thanks for sharing the knowledge. Looks like I have more and more to learn.
    Am going to check out the Headline Analyzer next.
    The problem I have now is not able to post articles consistently as much as I love to.
    Hope to be on track in the near future.
    Regards,
    Sharon

    Reply
    1. Chris Lee

      Thanks for the comment Sharon. 🙂 Glad you stopped by. I hope you enjoy the HA. 🙂 

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