For certain types of businesses getting recognition of their brand is an essential part of the promotion strategy.
Why do you need your brand to be known?
Well, basically unless you have a business where the customers come to you, like a local convenience store, then you need to be known.
We are assuming that you already have a brand and logo decided on and so we won’t go into that, but if you don’t or are not happy with your current branding then be sure to finalize this before you get it out there.
The first thing that anyone should do in the digital age is to be sure that your website is reaching your audience.
SEO (Search Engine Optimization) is key as it is the method you use to make your website appear as high up the searches for key terms in Google and other search engines.
The main way to do this is to ensure that you have lots of quality backlinks, that is other sites linking to yours. But there are various to do this and some links work very well and others not so well. If you are new to this then it might make sense to hire an expert such as OutReachPete to do this for you.
Posting on sites such as Facebook or Twitter can really help you reach your followers. Firstly you need to make sure you have a decent number of followers, and there are several ways to do this.
You can pay for advertising on these platforms and it is very targeted and so can be very effective. Another way is to get on board with trending stories adding your opinions and content very easily.
Even sponsorship is another good one, and this can be done in a big or a small way. Large companies will sponsor major sports franchises, concerts and other large events.
But a small business can also get a piece of the action by sponsoring community events and groups.
Freebies & Giveaways
Everyone likes a freebie, don’t they?
Well make that work for you, small giveaways with your logo on it can really help as a small reminder to your customers that you are there, if you sell or repair cars, pop a keyring on the keys, even your bags need to be branded.
You can help out local sports teams by providing custom esports jerseys with your logo on of course.
Blogging is a great way to keep your customers and, of course, those social media follows we talked of earlier in touch with your brand.
Remember the more it is seen the better chance of it sticking in people’s minds, it’s all about repeat exposure.
Be sure to make your blogs interesting and informative and from a business point of view, this can be quite challenging. If you have expertise in any area then do guides and tutorials, even videos as part of them.